More evolved than the oil-slicked beach bunnies of yore, this outdoorsy goddess is proof positive that a woman’s desire to be bronzed hasn’t faded—it’s simply evolved as she’s gotten smarter about using SPF. Whether you run into her basking on the sands of Malibu, camping in the Sierras, or wandering your local mall, her face is always glowing with a hint of sun-kissed color. Hair is her crowning glory: always un-fussy or wind-swept with healthy-looking highlights.

Think bronze. Beach Goddess forgoes heavy, spackled foundation for a tinted moisturizer or gel bronzer. If you have something you want to hide, blend moisturizer with your foundation for moderate coverage that still looks dewy. Skip the powder, unless your skin is exceptionally oily.
Simulate fresh, sun-kissed cheeks with soft peaches and apricot blushes. Silky creams or gels will bring out your face’s natural glow. Make them last all day by setting with a powder blush in a similar hue.

Apply a hint of bronzer wherever the sun would hit your face naturally, or build streak-free color gradually with the new crop of glow self-tanners. The goal is to look like yourself, just a bit warmer and dreamier.
Lips run the gamut from fruit-juicy to nude, as long as the color is sheer and like second-skin. Gloss should be weightless, never goopy. A neutral-colored lip pencil and a swipe of golden gloss impart sex appeal without looking like you have makeup on.
Even without the makeup, Beach Goddess looks put-together thanks to strategically tousled waves that frame her face just right.
Famous Beach Goddesses: Marissa Miller, Jessica Alba, Christie Brinkley, Mischa Barton